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Showing results 1 to 10 of 10

Issue Year	Title	Author(s)	Type	Views	Downloads
2017	Innovation of shopping experience based on smartphone behavior in purchasing process	Bacik, R.; Kakalejcik, L.; Gavurova, B.	Article	-1402863000	-748424516
2020	Using Digital Devices in the Online Shopping: a Study of Demographic Differences	Bacik, R.; Gavurova, B.; Fedorko, R.; Olearova, M.	Article	1362862544	-1232756918
2020	Hotel Marketing Policy: Role of Rating in Consumer Decision Making	Bacik, R.; Fedorko, R.; Gavurova, B.; Olearova, M.; Rigelsky, M.	Article	1189180	319127983
2021	Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?	Kakalejcik, L.; Fedorko, R.; Gavurova, B.; Bacik, R.	Article	2023710616	459150475
2021	Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)	Bacik, R.; Gavurova, B.; Gburova, J.	Article	-791895181	-1372760091
2018	Analitical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia	Gavurova, B.; Bacik, R.; Fedorko, R.; Rigelsky, M.	Article	1452211003	-638839761
2022	Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming	Olearova, M.; Gavurova, B.; Bacik, R.	Article	-654151465	-2127785386
2023	Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries	Olearova, M.; Bacik, R.; Gavurova, B.; Rigelsky, M.	Article	-1675940376	770195862
2023	Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic	Gburova, J.; Gavurova, B.; Bacik, R.; Tomasova, M.	Article	564006	282563
2024	Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries	Nastisin, L.; Fedorko, R.; Gavurova, B.; Bacik, R.	Article	17	27